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Jeanne Liedtka: Strategically Blending Strategy and Design

On This Podcast

Saul Kaplan sits down with Jeanne Liedtka, Strategy Professor, Darden School UVM and author, is one of the most powerful examples of someone who seamlessly blends both strategy and design together.

The Business Model Sandbox Podcast is a series of conversations between BIF's Chief Catalyst Saul Kaplan and leading business model thinkers and doers. Subscribe to the podcast in iTunes. Stay in touch: Get notified when new podcasts, articles, and case studies are released.

What if we used our collective abilities to design end-user experiences that benefit the greater good? Iconic design thinker and business strategist Jeanne Liedtka stopped by to chat with us on the launch day of her new book, "Design Thinking for Greater Good" (available here) to discuss how we can make strategic decisions about our future, whether it be personal, or within our organizations, that are designed to have a significant impact on change that not only benefits ourselves personally but decisions that benefit society as a whole.